Skip Ribbon Commands
Skip to main content

News release

Smiths Beach - the jewel of the Cape to Cape South West region offered for sale or joint venture

Owners call for expressions of interest on 40.5ha ‘grandstand’ oceanside site

Perth, 16 October, 2012 – The long-awaited development of Western Australia’s exclusive Smiths Beach oceanfront site has taken another step forward with the decision by its syndicate of owners to sell or joint venture the land. 

Located about three hours’ drive south of Perth, the unique property commands a grandstand view of the Indian Ocean and is being offered through an international expression of interest campaign being conducted by exclusive agents, Jones Lang LaSalle.

Acquired in 1987 by a syndicate of individual investors, the site has a Development Guide Plan approved by the Busselton City Council and the WA Planning Commission. The development of the property has also received the formal approval of the Federal and State environmental agencies.

Jones Lang LaSalle Head of Sales and Investments, Nigel Freshwater, said the elevated property was unique in terms of the Cape to Cape nodal plan, combined with its northerly aspect and proximity to the family friendly sheltered beach and quality surf breaks.

“The site is covered by the Leeuwin Naturaliste Ridge Statement of Planning Policy under which it is designated as a tourist node with a residential development ratio of 70 per cent tourism and 30 per cent residential. 

“As the jewel of the Cape to Cape Coastal strip it is the only available site permitted for this kind of development and by any standards the most outstanding integrated development site in Western Australia. Its location, amenity and features put it in a similar class to Byron Bay, Coffs Harbour, Lorne and Noosa Heads.

 “In addition to its own high quality surf and safe swimming beach, it is just over 5km from the legendary Yallingup surf break and sits on the northern boundary of the world famous Margaret River Wine region,” he said. 

Mr Freshwater said that based on the current approvals the property comprised a net development area of 19.11ha with a proposed national park extension of 21.38ha and features an elevation ranging from 4m to 58m.

He said that although the original concept for the site had envisaged a predominantly residential development with some tourism accommodation, a subsequent review led the syndicate to expand the property’s quality short-stay tourism focus.

“The current plan indicates a range of dwelling types on the site including up to 61 single residential lots from 430sqm to 701sqm, four R25 grouped sites totalling 21 units, seven  short-stay tourism lots ranging in size from 6,089sqm to 1.0234ha which can be developed at 40 units/ha and a resort site of 3.3418ha which can be developed at 80 units/ha. There is also provision for freestanding retail floorspace to service the new settlement,” said Mr Freshwater.

The site is zoned Tourism, Residential and Reserve for Recreation and has been under formal consideration by various agencies for more than 10 years. It has achieved all of the required statutory approvals from Federal, State and local government agencies. Formal subdivision approval is pending.

Jones Lang LaSalle Director of Sales and Investments WA, Phil Fogliani said he expected the property to command the attention of a broad cross section of developers as well as private investors and high net worth individuals.

Mr Fogliani said that formal subdivision approval was now at an advanced stage of negotiation with the WA Planning Commission via a review process under the direction of the State Administrative Tribunal.

“Current plans include a high-star 3.34ha beach club style resort covering the lower portion of the property with the tourist lots and residential component occupying the most elevated portion of the site. The residential precinct will have direct access to the beach via a central lineal pedestrian walkway.

“A development guide plan has been approved with pending conditional subdivision approval, along with approvals for the Strategic Environmental Assessment, Environmental Protection and Biodiversity, and Fire Management Plan,” he said.

Mr Fogliani said the site’s planning status and its attractiveness to consumers looking for a South West residential lifestyle location provided the option of progressing the development process, or land banking to maximise future residential and tourist demand with mooted plans for the expansion and upgrade of the nearby Busselton airport.

“Additionally, several members of the syndicate have indicated an interest in continuing their involvement with the site and are prepared to consider joint venture proposals,” said Mr Fogliani.

He noted that interest in tourism oriented developments had been heightened by recent promotion of the State Government’s Elizabeth Quay project in Perth’s CBD.

“Both the Elizabeth Quay and Smiths Beach projects comprise a range of outstanding world class attributes and features thus there is an expectation of strong interest; these quality opportunities are rarely available,” he said. 

Expressions of interest close at 3pm (WST) on Wednesday 28 November 2012. 

Potential Lot Yield


Land Use



61 Residential Lots


430sqm – 701sqm

4 Grouped Dwelling sites (approx. 21 units)


1750sqm – 2100sqm

7 Tourism lots

40 units/ha

6089sqm – 1.02ha

Resort site

80 units/ha


Tourist commercial/retail


1200sqm (including ancillary floor space)

National Park