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News release


Get Started secure move to historic Georges on Collins

168 Collins Street, Melbourne

Melbourne based digital agency Get Started have recently moved their head office into the iconic and historic Georges Building on Collins Street, Melbourne securing 742sqm of fitted boutique office space next to the new Westpac Head office at 150 Collins Street.

The long term 6 year leasing deal was secured by JLL’s Zak Seccull, Executive and Nick Drake, Manager for The Drapac Group.

Mr Seccull said “The Georges building is an iconic address here in Melbourne as it is the former home of the Georges Department Store for over 115 years, prominently located in the prestigious and incredibly popular ‘Paris End’ of Collins Street”.   

The move has positioned Get Started as a rapidly growing organization within the digital marketing industry in Melbourne and Australia with industry heavyweights George Patterson Y&R (GPY&R) being the major occupier within the building.  

According to Mr Drake “This leasing transaction highlights that office space that can ‘provide a point of difference’ in the market such as this, will attract a plethora of interest as tenants try to differentiate their business from their competitors and provide staff with a more creative environment from which to work in”.
Marty Drill, CEO of Get Started said, “"In the past the Georges building was known as the home of some of the best traditional advertising agencies in Melbourne.  With the rise of the digital age, businesses are now looking for more than just an advertising agency to support their marketing strategy.  The very fact that a digital agency like Get Started has moved into an advertising hub such as Georges is symbolic of that industry change, and we're excited to be able to leverage that in such a beautiful, historic space."

Celebrating their 15th year in business this year, Get Started has been based out of the historic Beehive Building on Elizabeth Street since 2005, expanding its presence over multiple floors as the business grew.

Managing Director, Adam Griffith said, “The story of Georges inspires us with its history of exceptional service, innovation and dedication to excellence.  We think this is a great match for the values of the team at Get Started”.