Bonus ep: KitKat shop bets on experience-driven retail
In this bonus episode of JLL's Perspectives Podcast Nestle's general manager of confectionery, Chris O'Donnell, explains how, after Coronavirus lockdowns, shoppers are hungry for immersive retail experiences, prompting the sweets brand to commit to its new store opening in Sydney's MidCity. The KitKat chocolatory allows consumers to design and make their own KitKat, and allows Nestle to get direct feedback from its customers, informing its overall retail strategy.
Meet our speakers
General Manager, Confectionery, Nestle
Chris O’Donnell joined Nestlé Oceania more than 15 years ago and has taken on various commercial roles with increasing responsibilities across marketing and sales leadership. These roles include head of category and channel (CCSD), head of marketing confectionery, head of Biscuits Business Unit -UK, and innovation manager KitKat -Western Europe. In November 2019, Chris was appointed Nestlé business executive officer –Confectionery & Snacks.
Prior to joining Nestlé, Chris held positions at Schering and Telstra.
Rebecca Kent (host)
Hello, I’m Rebecca Kent. And this is the first bonus episode ever of JLL’s Perspectives Podcast.
Why a bonus episode? Well, Nestle has just opened a new KitKat store in central Sydney. And given the challenges in some parts of retail right now, a new store opening is interesting news.
This is my interview with Chris O'Donnell, general manager of confectionery at Nestle. He says while shoppers may not be out in full force just yet after the coronavirus lockdowns, the ones that are, are spending. And they are all up for the sake, churros, and cotton candy-flavoured KitKat delights on offer at the new store.
Chris tells me that shoppers are looking for immersive and experience-driven retail more than ever.
And find out how those experiences help Nestle learn more about its consumers, and why landlords are an important part of the company’s success as well.
Listen out next week for our Perspectives Podcast episode on why neighbourhood retail is flavor of the month for investors.
But for now, have a break – you like what I did there – and enjoy this bonus episode.
Enjoying our podcast? Subscribe now
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.
Generally the personal information we collect from you are for the purposes of downloading materials you have requested.
We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our privacy statement.