The New Frontier

Pivoting marketing to better respond to experience-led retail, digital transformation and a post COVID world.

Why continue to do things the same way when the world continues to rapidly change?

As we become more digitally focused, much of what Marketing Managers used to do on-site, at either a retail centre or commercial tower, can now be done remotely. So we examined a new marketing model that would expand expertise, reduce cost and improve quality for our clients.

JLL has enlisted digital and marketing experts from across the business under six key service pillars:

Marketing and Communications
Creative and Design
Placemaking
Technology
Events
Content and PR

These experts sit within a ‘central marketing hub’ that can be accessed by either a site based team member, or via the broader property team (in the absence of a dedicated marketing representative).

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