The New Frontier

Pivoting marketing to better respond to experience-led retail, digital transformation and a post COVID world.​

Why continue to do things the same way when the world continues to rapidly change?

As we become more digitally focused, much of what Marketing Managers used to do on-site, at either a retail centre or​ commercial tower, can now be done remotely. So we examined a new marketing model that would expand expertise,​ reduce cost and improve quality for our clients.​
JLL has enlisted digital and marketing experts from across the business under six key service pillars:​
  • Marketing and Communications
  • Creative and Design​
  • Placemaking​
  • Technology​
  • Events​
  • Content and PR
These experts sit within a ‘central marketing hub’ that can be accessed by either a site based team member, or via the​ broader property team (in the absence of a dedicated marketing representative).​