Client story

Unlocking better space utilisation and financial value for Seldon Rosser

Seldon Rosser, a leading Melbourne-based marketing recruitment agency led by experienced recruiters Graham Seldon and Katie Rosser engaged JLL to understand how they could better utilise their office.

August 30, 2021

Lease and relocation


Victoria, Australia




3 weeks, achieving a record rental rate

“Sam kept up high levels of communication throughout the entire process and I completely trusted him to secure tenants and look after my assets. He is a problem solver and his organisation skills make him a huge asset to any client and to JLL. I will always come to Sam for any commercial real estate needs!” 

Graham Seldon, Director, Seldon Rosser Pty Ltd

As an owner and occupier of their own office space in Melbourne, Seldon Rosser engaged JLL to understand how they could better utilise their space to achieve greater financial value, team engagement and productivity.

Getting a detailed understanding of their requirements, Sam Friend, Associate for Melbourne’s Office Leasing team recommended to lease their current space and move into a nearby co-working office to better support their size, flexibility and client-facing needs.

“With a large amount of our work being client-facing, it’s important for us to have flexibility, access to collaborative and contemporary spaces to create a memorable first impression.” Said Graham Seldon, Director of Seldon Rosser.

Approach and results

With the Melbourne market seeing increased demand for sub-500sqm space, particularly for fitted suites, Sam knew that he could lease Level 9, 343 Little Collins Street in a shorter timeframe, delivering results and greater financial results and value for his client.

Just three weeks into the leasing campaign, Sam was able to negotiate terms with EFC Group Australia, who had an immediate requirement to move, achieving a record rental rate on behalf of Seldon Rosser.