Global cities' readiness for tourism growth
Marking a first-ever assessment of cities’ readiness for tourism growth, WTTC and JLL have teamed up to launch a brand new way of evaluating and delivering on solutions to foster sustainable growth in tourism activity.
The research analysis covers a deep dive into the current scale and concentration of visitor activity, an index of urban readiness, and an assessment of engagement related to tourism policies. The newly created index brings together a board spectrum of destination practices and community attributes to determine a level and type of readiness, and an action plan to drive proactive growth going forward.
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Does the city’s economic development plan reference tourism? Tourism is one of the key priority areas in Osaka’s economic development strategy. It plans to boost urban appeal by promoting a ‘City of Water’ identity through revitalizing waterways transportation; and transforming the Osaka Castle Park Area into a tourism hub.
Does the city have a policy to manage visitor flows in response to increased strains on the city? 'Connectivity and dispersal’ is one of the key focus under Auckland’s Destination AKL 2025 plan. The objectives are to help smooth flows of visitors by improving connectivity through effective public transport, and by reducing seasonality with a calendar of events spread evenly across the year.
Has the city government passed legislation to regulate home sharing? The City of Los Angeles council recently passed an ordinance to legalise home sharing. The regulations are intended to curb the negative effects of short-term rentals on neighbourhoods and the housing stock, while establishing a legal framework for responsible home sharing.
Has the city passed legislation for a tourism development tax (or similar)? In Barcelona, a tax is charged on all overnight stays in the city’s tourist accommodation. The local government reinvests this amount into many tourism-related projects. i.e. remodeling pedestrian areas; promotion of culture and fight against illegal accommodation.