Research

Australian Hotel Operator Sentiment Survey 2022

In an environment of opportunities and challenges, hotel operators are optimistic overall for the year ahead, with the themes of labour shortages, technology adaptation and ESG front of mind.

November 30, 2022
Contributors:
  • Kyle Wheatley
  • Ross Beardsell
  • Vibhor Kalra

As the industry continues its recovery path out the biggest disruptor in history, operators remain at the forefront of a shifting hotel environment. JLL Hotels & Hospitality launched the inaugural Australian Operator Sentiment Survey in October 2022, to gain perspective on what hotel operators are currently focusing on and foreseeing in the sector moving forward.

Over 30 key international and domestic hotel operators within Australia were invited to participate in the survey and share their insights on the sentiment and trends shaping the hotel landscape. Here are some of the findings:

Download the full report for more insights on current hotel operator sentiment within Australia and the key themes that are shaping the market into 2023.

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