Driving forward Brisbane's BNE Auto Mall
Brisbane Airport Corporation (BAC) delivers the BNE Auto Mall, Australia’s first automotive retailing precinct of its kind
“It’s a genuine game-changer for the Australian automotive industry."
Brisbane Airport’s property division, BNE Property is developing a A$300 million automotive precinct, anchored by a performance driving track designed by former racing champion Mark Skaife and engineering and design firm iEDM.
The precinct will bring car manufacturers and dealerships to a single location, along with entertainment, retail, office and hotel facilities.
Occupying a 51-hectare site on the doorstep of Brisbane International Airport, BNE Auto Mall is expected to transform the way people buy, experience and appreciate vehicles.
We have worked in partnership with BAC to develop the BNE Auto Mall since its inception, providing feasibility analysis, masterplanning input to guide the scheme’s future growth and development, engagement with automotive businesses, and deal negotiation.
The interest of global manufacturers and major car dealerships has been paramount to the success of this project, and as BAC’s exclusive commercial advisor and leasing agent, we at JLL reached a milestone by securing agreements with major dealerships AP Eagers and Sci-Fleet Motors, with other businesses following.
Skaife describes BNE Auto Mall as one of the most unique projects he has ever been involved in.
“It’s a genuine game-changer for the Australian automotive industry,” he says
“Skaife Racing’s motor industry, track design and technical knowledge has been the perfect complement to JLL’s commercial and marketing expertise, and this is something I am really excited to be a part of.”
The commitment of businesses JLL has secured to date prove the automotive world is ready to embrace a fresh approach to the car dealership concept. They also confirm our ability to work with our clients in providing strategic consulting in conceptualising viable alternative land use designs and then to sell the merits of a complex project to occupiers, industry specialists and the industry generally.
BNE Auto Mall is shaping up to become an exciting, globally recognised precinct for the automotive world, and we continue to work closely with BAC, provide our consulting services to bring it to fruition.